Exclusive interview with Daniel LIU, GM – South Asia Region, Jinko Solar

EO: What have you found most striking since joining Jinko Solar? Share your experience with Jinko Solar and what are your plans in next five years.

Daniel: JinkoSolar as a company has a very interesting growth story. The grate per year in terms of installation capacity is what strikes me the most. Have been with Jinko almost two years now and have led a Belt & Road team in Jinko. Now I am leading the India – Great India. In the next 5 years, I intend to build up a team to expedite the growth. We will continuously be the leader in the market as PV manufacturers. Also work with the local government and authorities to optimize the energy mix and enable a sustainable environment.


EO: When did Jinko Solar first decide to enter the India market? Was this journey similar to expectations?

Daniel: We have been in the market for close to 5 years now. Today, Jinko stands as the No.1 brand for the quality that we have delivered and the promise of durability we have maintained. Within this short span of time, we have supplied over 1.5GW in the region and are also aggressively looking at supporting more solar projects in the country. India, as a market, has really shown unprecedented growth and our journey has also been up and over our expectations. We selectively work with the top developers and EPCs and have the best quality projects on ground that are outperforming our estimate.

Not to mention, we will invest more to build and support the local team to achieve a very ambitious target in India. Looking at the revised renewable target of 227GW by 2022, solar definitely needs focus and planned implementation for results to show on ground.




EO: Jinko Introduced Latest 410w Cheetah Module Technology. What challenges Jinko Solar faced while developing this technology? How this technology will be helpful in the transformation of the Solar Sector?

Daniel: The challenge is the record high power output in the market can only be reached when the full manufacturing value chain are well aligned and positioned. And Jinko’s full value chain from Ingot to module, together with the high end R&D investment bring that to reality. That technology will definitely expedite the grid parity progress and generate more profit for the power maker. For India market, we have received great interest from our customers, especially from the rooftop segment. Higher wattage and greater efficiency is what the solar industry now seeks, JinkoSolar, being the technology leader, is always the first to move towards this transition.


EO: How do you see the current level of Corporate Funding in the Solar Industry? Is at par with the growing electricity needs or still there is the scope of more? And what steps must be taken to ensure growing power Needs?

Daniel: More Sovereign wealth fund and public pension fund deep dive into this segment. And also MDB and FDI are putting more attention into to the green activities. Is not only because of the growing needs, but the growing demand on the renewable electricity due to the curtailment of the environmental unfriendly power production technology. The development of the energy internet and storage will help facilitate this transition.


EO: Out of all the projects that the company has been involved in, which one is the most memorable for you, and why? Along with, which are your Major installations in India?

Daniel: We have several projects all over India and every project is performing at highly efficient and productive levels. Engie Utter Pradesh 101MW shipped in 2017 is a particularly interesting site. It was recently inaugurated by the Indian and French Prime Minister is the one of the largest solar projects in the state. Our major projects are in Punjab, Maharashtra, and Uttar Pradesh.


EO: India is witnessing World’s Largest Renewable Energy Expansion Program by Ministry of New and Renewable Energy of 175 GW by 2022. What do you have to say about this? How is Jinko Solar contributing to achieving this target?

Daniel: India is a very interesting market in terms of volume, pricing, players and policies. We have seen the renewables industry grow from scratch to sky over less than a decade. Not to mention the stupendous solar story. The country currently stands at roughly about 24 GW installed solar capacity and needs to ramp up installations to reach 100GW. 2018 has been slightly slow and we expect the momentum to pick up from the third quarter. Jinko is devoted to the market. We are the supplying premium modules with high wattage and efficiency; also one of the first’s in the market to introduce newer technologies. The ultimate aim is to bring solar to all.


EO: What growth rate did you see in Indian Solar Industry in the past 10 years and what expected growth rate Solar Module Manufacturers are expecting in years to come?

Daniel: As I said, India has a very exciting solar story. It grew four times over the last four years. Bridge to India shares that India recorded a 72% growth in 2017-2018 from the previous with total installation Of 9.1 GW. This clearly shows that India is one of the fastest adopters of solar energy driven by ambitious targets. In future, India is set to achieve and outdo its solar target. Keeping in view, the recent Chinese policy changes, manufacturers look towards overseas markets to grab share and ensure deeper market penetration. India is and will remain a key market in our global sales strategy. We have a full-fledge office based out of Aerocity, Delhi. Logistics, legal, marketing, pre and post-sales support are all in place to promptly support the needs and expectations of our customers. We are racing towards reaching 3GW supply target in India and have all mechanisms and strategies aligned to achieve this feat.


About JinkoSolar Holding Co., Ltd.

Jinko SolarJinkoSolar (NYSE: JKS) is a global leader in the solar industry. JinkoSolar distributes its solar products and sells its solutions and services to a diversified international utility, commercial and residential customer base in China, the United States, Japan, Germany, the United Kingdom, Chile, South Africa, India, Mexico, Brazil, the United Arab Emirates, Italy, Spain, France, Belgium, and other countries and regions. JinkoSolar has built a vertically integrated solar product value chain, with an integrated annual capacity of 9 GW for silicon ingots and wafers, 5 GW for solar cells, and 9 GW for solar modules, as of June 30, 2018.

JinkoSolar has over 12,000 employees across its 8 productions facilities globally, 15 oversea subsidiaries in Japan (2), Singapore, India, Turkey, Germany, Italy, Switzerland, United States, Canada, Mexico, Brazil, Chile, Australia and United Arab Emirates, and global sales teams in United Kingdom, Bulgaria, Greece, Romania, Jordan, Saudi Arabia, Egypt, Morocco, Ghana, Kenya, South Africa, Costa Rica, Colombia, Panama and Argentina.


About Daniel LIU

Daniel-LIU,-Corporate-Strategy-Director,-Jinko-Solar_1In January 2017, Daniel LIU Joined Jinko Solar as a Corporate Strategy Director to lead a hybrid business strategy team for developing business new territory to expand the geographical diversification, especially for Belt-and-Road Initiative. During these 2 years in Jinko, He has established solid business penetration to several emerging markets with regards to the renewable energy.

Prior to Jinko Solar, he spent 5 years in GE to focus on new business strategy implementation in APAC region. After GE, Daniel Joined Ford Motor APAC as a marketing manager. Daniel received a Bachelor of Science in Physics from Wuhan University and a Master of Science in Nuclear Physics from Chinese Academy of Sciences.

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